FirstLuxe Group × Montaj Digital · Training day, 20 October 2026

The foundations are set. Now we build on them.

What we covered on the day, and how we build on it from here.

The Day in Numbers

One day with the whole team, building a shared way of working with Claude.

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Steps to a good result: Brief, Context, Check, Reuse
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Building blocks: Projects, Skills and Scheduled tasks
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Questions for finding where AI pays back in the business

AI Adoption Is Here

Every new technology spreads the same way. With AI, most businesses are only now moving past the early adopters. The teams that build it into how they work now are the ones the rest catch up with later.

Innovators Early adopters Early majority Late majority Laggards 2.5%13.5%34%34%16% We are here Innovation adoption lifecycle

How to Use AI Properly

Having Claude installed isn't the same as getting value from it. This is the loop the team practised on their own work.

Step 1 of 4
B

Brief

"Give Claude a clear job."

Say what you need, who it's for, what format should come back and what it must avoid. A vague ask gets a vague answer.

A first draft that's close, not generic
Step 2 of 4
C

Context

"Supply the relevant information."

Claude only knows what's in front of it. Give it the documents, examples and facts it may use, and it stops guessing.

Answers grounded in FirstLuxe's own material
Step 3 of 4
C

Check

"Verify and improve the result."

Trace names, dates, prices and availability back to the source. When something's wrong, say exactly what failed and what should change, rather than "make it better".

Work you'd put in front of a client
Step 4 of 4
R

Reuse

"Save a tested method."

Once something works, keep the instructions, sources and a good example together so the next person doesn't start from scratch.

Good work becomes the team's standard

Projects, Skills and Scheduled Tasks

Three features that turn one-off chats into repeatable work. None of them removes the need to check the result.

Projects

A project organises context. Put the brand guide, tone of voice and key documents in once, and every conversation inside it starts from the same place.

Skills

A skill explains how to do a job. Write it once, test it on a new input and it does the job the same way for anyone on the team.

Scheduled tasks

A schedule runs a prepared job at an agreed time, such as every Monday morning, so the work is waiting for you rather than the other way round.

Map the Process Before You Add AI

You're starting to write SOPs. That's the right starting point, because AI only compounds when it's built into a workflow. A process is a set of tasks done in a particular order. Once it's mapped, you can see exactly where AI helps and where a person should stay in charge.

Step one

Big tasks are just small tasks

Break the result you want into the work, then the work into the detail. AI rarely takes on the whole big task. It earns its place in the detail.

Plan a client's event weekend Capture the briefCheck availabilityBuild the itineraryConfirm and bookFollow up Speak tothe client List what'smissing Call thevenues Log theresponses Draft thetimings Choose theexperiences Clientsign-off Draft theconfirmation Write thesummary Ask forfeedback the result.highlighted steps: where AI can help
Step two

Draw it with a shared set of shapes

Everyone maps the same way, so anyone can read anyone's process. The colour shows who does each step, which is how you spot the work AI should take on.

Task done internally

A step your team does.

Task done by the client

A step waiting on the client.

Task done by AI

A step AI or an automation does.

Decision

A fork in the road: yes or no.

Start or finish

Where the process begins and ends.

Direction

The order the work moves in.

Step three

Same process, different structure

An illustrative travel enquiry, before and after it's mapped. We'd map your real version with the team in the audit.

Before Depends on who picks it up
Enquiry lands ina WhatsApp group Adviser spots it,eventually Asks for themissing details Copies notesinto a doc Searches optionsfrom scratch Writes the replyfrom scratch Brief completeeventually ??
After Consistent, and anyone can run it
Enquiry received Client sends the request AI pulls out the requirementsand lists what's missing Briefcomplete? AI drafts the questions,adviser approves Adviser researches options AI drafts the proposalin the FirstLuxe style Adviser checks and sends Client has a clear proposal NoYes
How we'd do it with you

From SOPs to an AI roadmap

1

List the processes

Start from the SOPs you're writing and the work that repeats every week.

2

Map each one

Break it into tasks and steps, and mark who does what.

3

Find where AI fits

Score each step on time saved, quality and risk.

4

Brief and build

Turn the top steps into skills, projects and scheduled tasks.

One Place Claude Learns the Business

Once the SOPs are written, they shouldn't sit in a folder. They go into one company brain that every Project, Skill and scheduled task reads from, so Claude answers like someone who knows FirstLuxe. Each new SOP or lesson goes back in, and the whole team gets the benefit.

What goes in The company brain What comes out SOPs Staff handbook Tone of voice Design kit Client profiles Events sheet FirstLuxe company brain Projects · Skills · Tasks Marketing posts and PDFs Event planning Client replies Weekly reports New SOPs and lessons go back in

From AI-Using to AI-First

Every business now "uses AI". The difference is whether it's built into how the business runs or left to whoever remembers to open it.

Where most teams are

AI-using company

Useful moments, but nothing compounds.

  1. Individuals use AI when they remember
  2. Tools are chosen at random
  3. Knowledge lives in personal chats
  4. Outputs vary by person
  5. No shared measurement
  6. No clear ownership
Where we're heading

AI-first company

AI earns its place in specific workflows.

  1. AI is built into workflows
  2. Tools have jobs, owners and success measures
  3. Knowledge is packaged for reuse
  4. Teams know when to use AI and when not to
  5. Improvement is properly measured
  6. Someone owns it

What Our Clients Say

Founders and teams we've worked with, in their own words.

Video reviews
Alex ByrneFounder, Checkmate Wealth

"I was running about like a headless chicken trying to get introducers to get me clients. I'll never go back to not having this system."

Hatice Mehmet-QuirkFounder, Omnia Health Group

"It felt like we were finally in safe hands."

Josh PeacockFounder, SEO For Hire

"Kai and the team have been exceptional from day one. Their communication, creativity and expertise have been invaluable. I've already referred several businesses."

Straight from the room at AI Week
Google reviews
★★★★★
I cannot recommend this highly enough. The AI training I received was unlike anything else I have come across — it was practical, commercially focused, and immediately applicable to real-world business challenges. Rather than getting lost in theory, every concept was tied directly to tangible outcomes: automating workflows, leveraging AI tools to drive revenue, reducing operational costs, and staying ahead of the competition. The skills I walked away with were not just interesting — they were genuinely marketable. I now have a confident understanding of how to integrate AI into business strategy, use prompt engineering effectively, and identify where AI delivers the highest commercial return. Within weeks of completing the training, I was already applying these skills in my role and seeing measurable results.
Ben Quarrington-Carter
★★★★★
We’ve had a great experience working with Kai at Montaj Digital Ltd. His knowledge and understanding of AI, automation, and modern digital systems is extremely impressive. He doesn’t just talk about AI trends, he truly understands how to apply AI in practical, real-world business operations to improve efficiency, workflows, and customer experience. Kai has been professional, responsive, forward-thinking, and genuinely passionate about technology throughout the process. It’s clear he stays ahead of the curve and invests heavily in understanding emerging AI tools and strategies. If you’re looking for someone who truly understands AI and how to leverage it for business growth, I would highly recommend Kai and the team at Montaj Digital Ltd.
Hayden Horwood
★★★★★
Working with Montaj Digital has been a game changer for McQueen Media. Their deep knowledge of AI automations helped us streamline internal workflows and deliver smarter, faster solutions to our clients. From refining lead generation processes to building scalable content workflows, their strategic input has been invaluable. The communication has been clear, the implementation seamless, and the results speak for themselves. More efficiency, more impact, and more time freed up for creative thinking. Highly recommend them to any agency looking to stay ahead with AI-driven systems. — Brad McQueen, McQueen Media
McQueen Media
★★★★★
As a busy business owner, I’m aware of how pivotal the implementation of AI in our business is. The problem is, my knowledge around AI is limited and I do not have enough time to understand it to implement it efficiently. This is where Kai & Montaj proved their worth and massively helped. They created a plan & structure for us to use AI efficiently which created so many valuable and attainable leads which has seen huge growth within our business over the last 6 months. Thanks Kai & Montaj Digitial!
George Qc
★★★★★
Kai and the Montaj Digital team have been such an asset and amazing team to work with when building our SEO for Hire website. From their expertise, professionalism, speed, quality, and solution-driven outlook, to their wholesome personalities...They've been an all-round pleasure. If anyone is looking to build a professional site, our team fully endorse Montaj Digital. They've been nothing short of amazing!
Shreya Singh
★★★★★
After dealing with 2/3 marketing agencies, I was in desperate need for a company that actually could improve our online marketing. Kai and the team did that and so much more. They surpassed all expectations. Their level of commitment to our company and professionalism throughout meant so much to me because it has made a huge different to my company.
Toby Bridges
★★★★★
Kai and the team have been exceptional from day one. Their communication, creativity, and expertise have been invaluable. We are thrilled with our new website! I've already referred several businesses to Kai and the team, and I can't recommend them highly enough!
Josh Peacock
★★★★★
Montaj Digital completely transformed our business with seamless AI integration. Our processes are so much more efficient and automated. They made complex AI applications simple and practical for our team. Highly recommend for any business looking to leverage AI!
Soraya Easterbrook
★★★★★
I’ve had the pleasure of working with Kai at Montaj Digital, he’s creative, reliable, and a great team player. Always brings smart ideas to the table and follows through with care and precision. Highly recommend working with him!
Emre Gurler
★★★★★
Montaj have been great at setting up our new website, they made the switch over from the old website as smooth as possible! Thanks to Kai and the team
Max Forrester
★★★★★
Excellent week of presentations and discussion. Really helped to frame how helpful AI can be to leverage time and boost productivity.
Nadine Bourne-Harris
★★★★★
best agency i have worked with, been with them for over a year now and it only gets better and better!
JayemB
★★★★★
Great work at short notice! Thanks
Aaron Georgiou
★★★★★
We had the pleasure of working with Kai at Montaj Digital on our digital marketing, and the experience has been exceptional from start to finish. His professionalism stands out immediately - he’s organised, responsive, and clearly takes pride in delivering high-quality work. What truly sets Kai apart, however, is his unrivalled knowledge of AI integration. He has an impressive ability to identify opportunities to automate and streamline processes, helping us significantly speed up workflows while maintaining accuracy and consistency. His solutions weren’t just technically strong - they were practical, tailored to our business, and delivered with remarkable efficiency. If you’re looking for someone who combines technical expertise with commercial awareness and a genuinely proactive approach, I would highly recommend Kai and the team at Montaj Digital. Steven - ASG
Steven Maxwell
★★★★★
I attended a few of the seminars delivered by Kai and the Montaj Digital team recently and genuinely came away impressed. What stood out wasn’t the hype around AI or just focusing on ‘chat’, but how practical it’s already becoming in everyday working life with automation and agents etc. Seeing how much time can be saved on the repetitive admin, chasing information, notes, calendars and general day-to-day noise definitely got my interest in understanding it properly for myself. Not to replace people or thinking, but to create more time and headspace for the things that actually need attention. For anyone still thinking AI is a distant concept, I’d say we’re already well past that point!
Russell Fox
★★★★★
My initial experience with Montaj Digital at their AI workshop was incredibly impressive. Their knowledge and experience were both intriguing and eye-opening, and they have a way of explaining things in such simple, easy-to-understand terms that makes learning feel comfortable and accessible. The team was so welcoming and genuinely passionate about helping people succeed with the right tools, guidance, and support. I left feeling excited to learn more and truly inspired. Very impressed and looking forward to working with them more in the future!
Natasha Achilleas
★★★★★
After meeting with Kai, I have completely changed the way I work! He showed me practical ways to start using AI in my day-to-day business tasks, and the impact was immediate. Before our session, I knew AI was something I should be looking into, but I wasn't sure where to start or how it could actually help me. Kai made everything easy to understand and showed me practical ways to use AI, that I could put into action straight away. THANK YOU!
Monica
★★★★★
Attending the AI Summit was a genuinely valuable experience. Kaiyan delivered the session with real energy, clarity, and expertise, making complex topics feel accessible and relevant to today’s workforce challenges. The discussions were thought-provoking, forward-looking, and grounded in practical application, with clear takeaways that can be implemented immediately within business and talent environments.
Fran
★★★★★
Kai and the team at Montaj Digital were a massive help in getting AI and automation set up at our Design Studio, Blinc. It’s made day-to-day work way smoother and saved us loads of time. Super practical, no jargon, just proper solutions that actually work. Look forward to working with Kai and the team in the future.
Mario Andreas
★★★★★
We used Montaj Digital to develop our website and they have been amazing. Their communication has been outstanding. It was an absolute pleasure to work with Montaj Digital, their knowledge on websites is incredible, highly recommend working with the agency.
Tropi Box
★★★★★
Montaj Digital really know their stuff when it comes to AI and lead gen. The team is top quality, sharp and easy to work with, and they helped me put smarter systems in place that genuinely improved the quality and consistency of our leads.
Mike Ioan
★★★★★
I highly recommend this Google ads ppc and Meta ads agency that deliver impressive results. A very professional service for any size business that is looking to grow and drive valuable sales online. Thank you so much.
James JP
★★★★★
Amazing presentations that have given me the insight and now confidence to use AI in my everyday working and personal life. Great work Kai 👏🏼 👍🏼 🤓
Colin Cowan
★★★★★
Kai and the Montaj Team are real Professionals and their dedication and skill makes working with them great
Patrick Nolan
★★★★★
Great communication throughout and deliverables. Highly recommend!
Khaled Shahidullah

An 8-Day AI Implementation Sprint

Your SOPs, funnels and handbook exist, but they sit in a folder nobody opens, and each department works its own way. You've told us you don't have the time to set the tools up yourselves, and nor should you have to. So we'll set it up with you, train the team and hand it over: 8 working days across two weeks.

What you'll have in 8 working days
One Claude Team workspace, set up for each department, that everyone uses the same way.
Your company brain: your SOPs, handbook and funnels turned into knowledge the team actually works from.
Your core processes, turned into reusable skills. We map every process in your SOPs, then build and test skills for the ones that repeat most, up to two per department.
Slack connected, with scheduled tasks, reminders and alerts that keep work on process.
A trained team and a written playbook, so nobody has to remember how it works.
A plan for what's next: a fixed quote to connect Lux and WhatsApp, and an outline for AI agents.
Week one

Map and set up

  1. 1
    Kick-off and discoveryYour office

    Time with each of you: your role, how the business started, who your clients are. We build the mind map of the business together.

  2. 2
    Process and tools mappingYour office

    We map your core processes from the SOPs and funnels you already have, and how Claude Team, Slack, Lux and WhatsApp fit into each one. We mark where AI helps and where a person stays in charge, and you sign off the build list.

  3. 3
    Claude Team and Slack set-upRemote

    A project for each department, shared rules so nobody breaks anything, the right permissions, and Claude connected to Slack for internal comms.

  4. 4
    Company brainRemote

    SOPs, handbook, glossary, tone of voice, client profiles and the design kit, in one place Claude can use.

Week two

Build, train and hand over

  1. 5
    SkillsRemote

    Your core processes built into reusable skills and tested on real work.

  2. 6
    Scheduled tasks and alertsRemote

    SOP reminders, the weekly event review and the weekly social report running on their own, plus the Lux and WhatsApp spec and fixed quote.

  3. 7
    Team trainingYour office

    Hands-on sessions with each department on the new workflows.

  4. 8
    HandoverYour office

    The playbook, recorded walkthroughs, a 30-day plan and the outline for phase two.

How we keep it safe

Nobody messes up the platform

  • Shared rules and permissions are set before anyone builds.
  • Every project and skill has one named owner.
  • Nothing goes live without your sign-off, on day 2 and at handover.
What we need from you

Four things, and we do the rest

  • A slot with each person on day 1.
  • Access to your SOPs, handbook and funnels.
  • Claude Team and Slack licences in place.
  • One named decision-maker.
Fixed price
8 working days over two weeks

AI Implementation Sprint

£9,950
+ VAT for the full 8 days
8 days at our standard £1,500 day rate£12,000

Fixed price, so there are no overruns and no counting days. It includes 30 days of support on WhatsApp and email after handover for any questions about what we've built.

Payment50% to book, 50% on handover
StartA week of your choice, agreed when you confirm
Where it goes from here
  1. The sprintNow. Everything set up and your team trained.
  2. Lux and WhatsApp buildSpecced and given a fixed quote on day 6.
  3. AI agentsPhase two, once the foundations are working.
  4. Training daysFrom £1,500 + VAT a day, to keep the team building.

Let's Get Started

1

Confirm the sprint

Book a short call, or reply, and we'll send the paperwork.

2

Lock in the dates

50% to book holds your start week and the four office days.

3

Two weeks later

Everything set up, your team trained, and a plan for what's next.

Book a Call to Confirm the Sprint
Kaiyan Ali
Kaiyan Ali
Founder, Montaj Digital · kaiyan@montajdigital.io
See the Proposal